Secrets AI Pricing Plans: Free, Lite, Plus, Premium & Ultimate Compared
Secrets AI runs five subscription tiers from $0 to $39.99 per month, plus a virtual currency (Moments) that controls how much media you can generate. Understanding both systems together — not just the monthly fee — is what actually predicts your total cost.
This page covers the complete pricing structure, what each tier delivers, how Moments costs stack up per action, and which plan fits which usage pattern.
Secrets AI Pricing Overview
| Tier | Monthly | Quarterly | Biannual | Annual (per month) |
|---|---|---|---|---|
| Free | $0 | — | — | — |
| Lite | $5.99 | — | — | $4.00 |
| Plus | $9.99 | — | — | $6.67 |
| Premium | $19.99 | $49.99 ($16.67) | $89.99 ($15.00) | $159.99 ($13.33) |
| Ultimate | $39.99 | $99.99 ($33.33) | $179.99 ($30.00) | $319.99 ($26.67) |
Quarterly and biannual billing options exist only for Premium and Ultimate. Lite and Plus have monthly and annual options only.
For context on what these tiers unlock in terms of platform capability, the all features page breaks down each feature by tier.
What You Get on Each Plan
Free Plan
The free tier is genuinely free — no credit card required, no trial expiry. What you get:
- 20 messages per day (500-character maximum per message)
- 200 Moments (one-time starting credit, not renewed monthly)
- Basic short-term memory covering approximately the last 2-3 conversation exchanges
- Access to the full character library for browsing and chatting
- No image generation, no video generation, no voice calls
The 200 starting Moments can be spent on images (25-50 each) or a few voice minutes, but video generation starts at ~50 Moments for a short clip and goes up to 600 Moments for longer content. In practical terms, the free tier is a trial — enough for 1-2 sessions to evaluate conversation quality before deciding to pay.
Lite Plan ($5.99/mo)
- 100 messages per day
- 1,000 Moments per month
- Basic long-term memory (approximately 14-day recall window)
- 3-second video clips (short format only)
- Standard AI models
Lite is the cheapest entry to paid features. The 1,000 monthly Moments support roughly 20 short video clips, 20-40 images, or a mix of both — not generous, but workable for users who primarily want text conversation with occasional media.
Plus Plan ($9.99/mo)
- Unlimited messaging (no daily cap)
- 3,000 Moments per month
- Improved memory with ~30-day recall, topic and tone awareness
- Full video and image generation (all clip lengths)
- Standard + improved AI models
Plus is the best-value plan for most users. Unlimited messaging removes the most frustrating free-tier restriction, and 3,000 Moments provides enough for light-to-moderate media use: roughly 60-120 images or 5 longer video clips per month. Memory at 30 days with topic awareness makes conversations feel more continuous.
Premium Plan ($19.99/mo)
- Unlimited messaging
- 8,000 Moments per month + 10% bonus on additional Moments top-ups
- Unlimited memory with full emotional timeline tracking
- Time Machine (return to past conversation states)
- Premium AI models
- 4x memory access rate per session
- +60% context length boost
Premium is where the relationship simulation aspect becomes fully functional. Unlimited memory with emotional timeline means the AI maintains a persistent understanding of your preferences, your history together, and emotional context — not just recalling facts but tracking how the relationship has developed. The Time Machine feature allows returning to any saved conversation point, enabling branching scenarios.
Ultimate Plan ($39.99/mo)
- Everything in Premium
- 15,000 Moments per month + 15% bonus on top-ups
- Group chats: up to 3 AI characters simultaneously
- Personas: identity-switching for immersive roleplay
- 6x memory access rate
- +100% context length boost
Ultimate justifies its price for two use cases: heavy video/image creators who burn through 8,000 Moments before month-end, and users who specifically want the group chat and persona features (both exclusive to this tier).
Understanding the Moments System
Moments is the virtual currency that governs media generation. Your subscription tier determines your monthly Moments allocation; additional Moments can be purchased separately. Monthly allocations reset at billing cycle — unused Moments do not roll over.
Cost per action:
| Action | Moments Cost |
|---|---|
| Text message | 1-2 Moments |
| Image generation | 25-50 Moments |
| Short video (3 seconds) | ~50 Moments |
| Full/longer video clip | ~600 Moments |
| Voice call | 100 Moments per minute |
| Manual memory save | 10 Moments |
| New custom character | 1,000-1,500 Moments |
Bulk Moments purchase options: From 1,980 Moments at $5.99 up to 118,800 Moments at $249.99, with discounts up to 30.4% on larger bundles.
Practical monthly math for Premium (8,000 Moments):
- Text-only heavy use: essentially unlimited (texts cost 1-2 each)
- Images only: 160-320 images per month
- Videos only: 13 longer clips or ~160 short clips
- Mixed use (100 images + 5 full videos + 30 min voice): approximately 7,500 Moments consumed
The Moments system rewards moderate, balanced use. Users who try to generate large quantities of video content will exhaust even the Ultimate allocation (15,000 Moments) in a few weeks of heavy use.
Annual vs Monthly — Savings Breakdown
| Tier | Monthly Rate | Annual Rate | Annual Savings |
|---|---|---|---|
| Lite | $5.99 | $4.00 | 33% |
| Plus | $9.99 | $6.67 | 33% |
| Premium | $19.99 | $13.33 | 33% |
| Ultimate | $39.99 | $26.67 | 33% |
Every tier offers exactly 33% savings on annual billing. Premium and Ultimate also offer quarterly (16.6% off) and biannual (25% off) options as intermediate commitment levels.
Strategy: start with monthly billing for 1-2 cycles to confirm the platform and tier fit your usage pattern, then switch to annual for the savings.
Which Plan Is Right for You?
Just exploring the platform → Free
200 Moments and 20 messages per day lets you test the conversation quality and browse all characters before committing anything.
Text conversation with occasional images → Lite ($5.99/mo)
100 messages per day and 1,000 Moments supports light media use. Best for users who primarily want companionship chat rather than media generation.
Regular use with image and video generation → Plus ($9.99/mo)
Unlimited messaging plus 3,000 Moments is the sweet spot. Full video and image access, 30-day memory, no daily message cap.
Deep relationship simulation and frequent media → Premium ($19.99/mo)
Unlimited memory with emotional timeline and 8,000 Moments per month. The Time Machine and premium AI models make this the right choice for users who treat the platform as an ongoing relationship.
Heavy video creators and power users → Ultimate ($39.99/mo)
15,000 Moments, group chats, personas, and the highest memory access multiplier. The only tier that makes economic sense for daily video generation.
For a side-by-side breakdown of exactly what you gain at each upgrade step, read the free vs premium comparison.
Payment Methods and Billing
Accepted payment methods:
- Visa
- Mastercard
- Virtual debit cards
- Cryptocurrency (minimum $20 transaction)
Not accepted: American Express.
Billing appears on bank statements as "Sun Clinical Laboratories" — no reference to AI, adult content, or the platform name. Cryptocurrency payments provide full billing anonymity for users who prefer no transaction record.
Cancellation takes effect at the end of the current billing period — you retain access through the date you've paid for. Refund policy details are not publicly documented. No spending caps or parental controls are built into the billing system.
For the full safety and billing privacy analysis, see the detailed review or the payment security section of the safety guide.
FAQ
Yes. The free tier requires no credit card and provides 200 Moments and 20 messages per day indefinitely. The 200 Moments are a one-time starting grant, not a monthly renewal. Free accounts can browse the full character library and engage in text conversations, but image generation, video generation, and voice calls are not available.
Yes. Moments top-ups can be purchased independently of your subscription tier. Bundles range from 1,980 Moments at $5.99 to 118,800 Moments at $249.99. Larger bundles offer progressively larger discounts, up to 30.4% off. Premium and Ultimate subscribers also receive a 10% and 15% bonus respectively on all Moments top-up purchases.
No. Monthly Moments allocations reset at the billing cycle — any unused Moments from the previous month are lost. Separately purchased top-up Moments have different rollover terms (check current policy on the platform, as this can vary). The no-rollover policy means heavy use early in a billing cycle can leave you short toward month-end.
Charges appear as "Sun Clinical Laboratories." There is no mention of Secrets AI, artificial intelligence, AI companions, or adult content in the billing descriptor. For maximum billing privacy, cryptocurrency payment (minimum $20 transaction) is accepted and generates no card-linked transaction record.